Social Media n00b
1 Comment so far Posted by Sonya on August 25th, 2009This item was filled under [ working together ]
If you don’t know already, I’m a social media marketing intern, and I’ve been working for a mere 2 months (more about me here) at sticviews. I’m completely new to this because my background is not marketing or social media. I thought I’d share about my journey while I learn how to use social media and maybe gain some advice along the way
Things I’ve learned so far:
- It matters how you present yourself visually.
In many cases now, people’s first impression of you comes from your online personality. Having a well designed profile page is like having a smile and being well-dressed when you meet someone in person. - Social media is personal!
You really need to put yourself out there if you want people to interact with you, trust you, listen to you, etc. People seem to respond more to a real person than a faceless company. - People don’t like spam, duh.
But when you’re on the other side of things, it gets harder to tell whether or not you’re spamming! It takes time to be thoughtful about how to tell people about yourself, your company, or your product without being pushy or irrelevant. - Put out content that people will naturally want to share.
Your networks should naturally start expanding if people start telling their friends how cool you are or how cool the stuff you talk about is. Get people to care about what you have to say. - Talk with people, not at them.
Invite a conversation. You ain’t no preacher! Unless… you are a preacher, haha! (speaking of… I follow @PastorMark on Twitter) - The technology and the standards are always changing!
You want to be relevant, so keep up! Also, you have to be picky about what new technologies you want to use. Don’t download every new application there is – just the ones you will really use.
So naturally, since I’m a n00b at this, I have some questions for the more experienced users of social media:
- When does content get too spam-y? When do you cross the line?
- Is it okay to put out interesting/viral content that isn’t related to your product? How effective is it if you get a lot of people sharing your content but never remember what you’re selling or who you are?
- How personal is too personal?
- Is it worth it to buy an iPhone/smart phone so I can stay connected 24/7?
So, now, I need your help! I welcome differing opinions, links to good articles that will help me, or stories of how you’ve effectively used social media in marketing. Leave a comment, or chat with me on Facebook or Twitter
Check out sticviews’ Facebook, Twitter, and/or Youtube and give me some feedback on how me and Kat have been doing with our Social Marketing.
Cheers,
Sonya

<- Yes, I’m kinda goofy.